The only problem is that the excitement often ends when there are no live matches to watch.

Bet9ja is aiming to bridge that gap with the introduction of Zoom World Cup, a virtual football competition that delivers World Cup-style action around the clock through its Zoom platform.

Football without the waiting

Designed around the structure of the FIFA World Cup, Zoom World Cup features real national teams, familiar group-stage formats and knockout rounds, allowing football fans to enjoy tournament football whenever they choose.

Unlike live fixtures that depend on the football calendar, Zoom World Cup runs continuously, with computer-simulated matches taking place throughout the day. Whether it is Brazil against Argentina, England taking on Spain or other international heavyweights going head-to-head, customers no longer have to wait for scheduled kick-offs before enjoying the action.

The platform offers a range of betting markets familiar to football followers, including Match Winner (1X2), Over/Under Goals, Correct Score, Both Teams to Score (GG/NG) and Double Chance. League tables and live scores are also incorporated to replicate the feel of a real World Cup tournament.

Bet9ja has also introduced the Simulate World Cup feature, which enables customers to recreate actual World Cup fixtures and receive results almost instantly. After selecting their preferred fixtures and adding them to the bet slip, users simply switch to the SIMULATE option, with outcomes generated within seconds instead of waiting for the real match to be played.

Bringing the game closer to fans

Beyond the digital experience, Bet9ja is taking Zoom World Cup directly to football enthusiasts through its nationwide Bet on the Go activation campaign.

Rather than expecting customers to discover the platform online, the company is visiting communities across the country, where football fans can interact with trained representatives, watch live demonstrations, ask questions and experience the platform before making their first selections.

The activations combine product demonstrations with entertainment, creating an atmosphere that mirrors the excitement of a football gathering. Visitors can participate in interactive games, engage in football conversations and enjoy giveaways while exploring the features of Zoom World Cup.

Available through both the Bet9ja website and retail outlets, Zoom World Cup also allows customers to combine selections with other Zoom competitions and live sporting events, offering greater flexibility.

As football fans count down to the next major international tournaments, Bet9ja believes the passion for the game should not be confined to scheduled fixtures. With Zoom World Cup providing uninterrupted football action and Bet on the Go taking the experience directly to communities, the company is offering Nigerians another way to stay connected to the sport they love.

The post Beyond Match Day: How Bet9ja’s Zoom World Cup is changing football entertainment appeared first on Made In Africa Sport.

Speaking at a press conference in Lagos, Itauma revealed that Bet9ja‘s forthcoming flagship boxing event would give fans an opportunity to experience the charisma and vision of the next generation of fighters.

The heavyweight prospect, who serves as a goodwill ambassador for Bet9ja, arrived in Nigeria to a rousing reception alongside his management team and officials of the betting company. His visit coincided with celebrations marking the country’s 65th Independence Day.

The partnership with Bet9ja is expected to inject new energy into grassroots boxing through the renovation and reopening of facilities backed by the Bet9ja Foundation, in line with its long-term vision. The project aims to provide young Nigerian boxers with access to modern training centres, mentorship, and pathways to the global stage.

For Itauma, who was last in Nigeria in 2010, the trip was a deeply personal homecoming.

“At the airport yesterday, a security guard asked if my belts were really mine. When I told her yes, and that my father is Nigerian, she said she was proud of me, even without knowing half of my story. That moment reminded me of how powerful it is to be here, to feel this connection,” he said.

The 20-year-old added that his work with Bet9ja Foundation would begin immediately. “Alongside Bet9ja Foundation, we will unveil a series of programmes in the coming days. One of the immediate steps is to connect with grassroots talents at the facilities we plan to renovate and reopen. This is more than just infrastructure; it’s about creating opportunities and inspiring the next generation.”

Omene Osuya, senior marketing manager at Bet9ja, described Itauma’s presence as a turning point for the sport in Nigeria. “Moses represents the future of boxing. His dominance in the ring, matched with his charisma outside of it, makes him a generational athlete. His presence here is not just about Independence celebrations; it signals the dawn of a new era for Nigerian boxing.”

Born in 2005 to a Nigerian father and Slovak mother, Itauma has enjoyed a rapid rise through the heavyweight ranks. The Akwa Ibom native has won 11 of his 13 fights by knockout and currently holds the WBO Intercontinental, WBA International and Commonwealth titles.

Despite his achievements, he insists the best is yet to come.

The post Bet9ja, Itauma partner to rebuild Nigerian grassroots boxing appeared first on Made In Africa Sport.

Itauma, born in the United Kingdom to Nigerian parents, is visiting his ancestral homeland for the first time in many years.

The trip, organised in partnership with sports betting company Bet9ja, has been billed as a moment of national pride for Nigerians both at home and abroad.

The 20-year-old has enjoyed a rapid rise in world boxing, earning an unbeaten record and gaining attention with an emphatic first-round stoppage of former world champion Dillian Whyte.

Hailed as one of the most exciting young talents in the sport, Itauma has often spoken about the influence of his Nigerian roots on his career and personal identity.

Reflecting on his return, Itauma said: “Coming back to Nigeria and just breathing the Nigerian air is so emotional for me. This is a major part of my identity, and I am proud to finally connect with the people, the culture, and the energy that has shaped who I am today. Nigeria has always been in my heart, and I can’t wait to share this moment with my fans.”

During his stay, Itauma is expected to take part in a series of engagements, including grassroots boxing mentorship sessions, community outreach, state visits, and fan meet-and-greets.

The programme has been designed to inspire young Nigerians and strengthen links between the country and its sporting stars abroad.

Bet9ja chief executive Ayo Ojoroye said the fighter represented the very best of Nigerian heritage.

“Moses Itauma represents the best of Nigerian talent and heritage. His journey from the UK boxing scene to becoming one of the world’s most exciting heavyweight prospects is a source of pride for our nation. We are honoured to welcome him home and to stand beside him as he continues his journey to the top.”

The visit also forms part of Bet9ja’s wider commitment to promoting Nigerian sport, with the company highlighting its investment in community development and youth empowerment alongside its role in the gaming industry.

For Itauma, however, the homecoming carries a deeply personal meaning as he reconnects with his heritage while continuing his pursuit of boxing’s top prizes.

The post Itauma welcomed in historic homecoming to Nigeria appeared first on Made In Africa Sport.

With a focus on innovation, inclusivity, and cultural relevance, Bet9ja is positioning itself not just as a betting platform but as a lifestyle brand for the next generation.

The recently concluded Bet9ja Football Carnival stands out as a flagship event reflecting this vision. Hosted at the Fidelity Ground in Oniru, the carnival brought together an eclectic mix of amateur talents and celebrity figures, drawing an enthusiastic crowd and wide digital attention.

IT'S HERE!

The Bet9ja Football Carnival has kicked off — and we’re streaming EVERY second of the action LIVE!

Don’t miss the goals, the drama, the vibes.#Bet9ja #FootballCarnival #LiveStreaming

— Bet9ja: The home of #betBOOM! (@Bet9jaOfficial) July 13, 2025

The event featured a unique format where participants submitted entry videos that went viral on social media, leading to high public anticipation and participation.

Social media influencer Mubarak_O_O captured the excitement, stating, “Some of these entries for the Bet9ja Football Carnival are serious ballers,” referring to the high level of football skill on display.

Prominent Nigerian celebrities and entertainers, including Yhemolee, Zubby Michael, Shank, CDQ, Charles Okocha, Sheggz, and Victor Ikpeba, participated in the event, turning the pitch into a vibrant celebration of sport and pop culture.

Live musical performances from notable artists such as Terry G, Shoday, Bella Shmurda, Hanni x Wandi, and Buju added to the energy, creating an immersive and unforgettable atmosphere.

In May 2025, Bet9ja also hosted the Bet9ja Champions Party, a large-scale UEFA Champions League viewing event that turned Ikeja City Mall into a festival ground.

Football fans gathered to watch the final between PSG and Inter Milan on a giant screen, while enjoying high-energy performances from artists like Zlatan Ibile, Ayo Maff, DJ YK Mule, and DJ 4kerty.

The event, co-produced with Mainland Block Party, featured food vendors, fashion showcases, brand activations, and prize giveaways, emphasising Bet9ja’s commitment to crafting culturally vibrant experiences.

Speaking at the Football Carnival, Bet9ja’s Senior Marketing Manager, Jennifer Olatunji, stated,
“At Bet9ja, we curate moments that speak directly to the heart of Nigerian youth culture. Through football, music, and community, we’re celebrating what makes us uniquely Nigerian.”

“These experiences are designed to connect emotionally, culturally, and digitally with a generation that craves authenticity and impact. Football has always been more than a game; it’s a language of unity, resilience, and joy. That’s the energy we’re bringing to every event.”

“Over 60% of Nigeria’s population is under the age of 30. That’s not just a statistic; it’s a powerful movement. At Bet9ja, we see this youthful energy as the heartbeat of our nation. Our mission is to channel that spirit through unforgettable experiences that inspire unity, creativity, and self-belief,” Olatunji added.

These events reflect Bet9ja’s deliberate shift towards youth-centric experiences. By fusing football and music with digital engagement strategies, the brand is aligning itself with the evolving tastes and aspirations of Nigerian youth.

The combination of sport, entertainment, and influencer marketing has helped Bet9ja resonate with a tech-savvy generation, contributing to its position as the most visited Nigerian website, with 32.89 million recorded visits.

Beyond entertainment, Bet9ja also demonstrates a strong commitment to youth empowerment. The Bet9ja Foundation Scholarship supports undergraduate students across Nigeria and also donated N2 million to four charity organisations through a unique charity-nomination initiative.

Initiatives like the sponsorship of the Edo FA Cup further underscore Bet9ja’s role in grassroots sports development and community advancement.

Bet9ja is also breaking boundaries by creating authentic, multi-dimensional experiences in a landscape where attention is fragmented and brands struggle to remain relevant. From the immersive football carnivals and musical showcases to impactful scholarships and social initiatives, Bet9ja continues to shape itself as a future-forward brand that understands and uplifts Nigeria’s youth.

The post Bet9ja revolutionizes entertainment with youth-focused sporting events appeared first on Made In Africa Sport.

The betting giant is spreading festive cheer this holiday season, offering its customers an exciting opportunity to win exclusive gifts; this includes a recent grade Changan car, sports & casino bonus funds, Apple and Samsung Galaxy phones and a life-changing cash prize for a special winner.

With thousands of daily winners and a massive ₦100 million jackpot prize awarded to one lucky Bet9ja player on Boxing Day, this campaign is the perfect way for their loyal customers to celebrate the end of 2024 as it promises to be a very exciting event.

The campaign which was officially launched on the 12^th December will be concluding on the 26^th of December with a raffle grand-prize draw and this year’s Christmas campaign is considered to be the biggest-ever in Nigeria, as regards its scale, marketing assets and the prizes awarded.

Bet9ja customers stand to win a whopping ₦1 billion worth of prizes in December simply by placing bets on the platform. A stake of ₦500 applies, with a minimum of 3.0 odds as well as a minimum bet of ₦2,000 is required on a select number of casino games.

The post Bet9ja launches record-breaking ₦1 billion Christmas giveaway appeared first on Made In Africa Sport.